01
Rates are unclear
Teams negotiate from zero because creator pricing is rarely standardized or benchmarked.
Creator Marketing Intelligence Platform
Turn creator marketing into a measurable growth channel
Find the right creators, benchmark fair rates, and measure ROI across every campaign and market.
Plan your campaign
AI-ranked discovery, pricing benchmarks, and cross-border execution in one flow.
- 10,000+
- creators
- 10+
- markets covered
- 500+
- data points
Campaign signal
Measure what actually drove performance, then feed it forward.
Trusted by brands expanding worldwide
The infrastructure gap
Creator marketing is growing fast. The systems behind it are not.
Creator marketing still runs on manual decisions, scattered data, and workflows that do not compound over time.
02
Creator fit is uncertain
Most tools help you find creators. Fewer help you know who is likely to perform.
03
Cross-border execution is still manual
What works in one country often breaks in another — from pricing to platforms to content expectations.
04
Campaigns don't compound
Campaign insights are rarely captured, reused, or turned into better future decisions.
From planning to reporting
One platform for every creator marketing decision
Figro brings creator matching, rate benchmarks, campaign workflows, and market intelligence into one platform.
How it works
Run creator campaigns from brief to results
Figro compresses the creator marketing cycle at every stage — without trading rigour for speed.
Plan your campaign
Set your goal, audience, budget, and target markets. Figro helps shape the creator strategy before outreach begins.
Shortlist the right creators
Review AI-ranked creator matches with audience, engagement, pricing, and market fit data — so your shortlist is built on more than follower count.
Manage execution in one place
Handle briefs, applications, rates, deliverables, and approvals from one shared campaign workspace.
Measure and improve
See which creators, content formats, platforms, and markets drove results — and turn every campaign into data for the next one.
Results from the field
What structured creator marketing actually delivers.
Real campaigns. Real numbers. No rounding up.
Why Figro
Creator discovery is only the starting point
From creator fit and rate benchmarks to campaign workflows and performance insights, Figro turns scattered creator marketing decisions into one measurable system.
Feature
With Figro
Without Figro
Creator selection
Data-driven
Gut feel
Rate benchmarking
Live
Blind
Cross-border
Auto-calibrated
Manual rebuild
Campaign workflow
Structured
Ad hoc
Performance Data
Real-time
Post-campaign
Institutional knowledge
Auditable
Lost
Common questions
Everything you need to know.
Figro is built for brand marketing teams, performance marketers, and agency leads who run creator marketing campaigns — particularly across Asia and cross-border markets. It is designed for teams with real budgets and real accountability for results, not for one-off influencer posts.
Discovery platforms solve the top of the funnel. Figro addresses the decisions that determine actual campaign ROI — which creators will perform against your specific brief, what a fair rate looks like in your target market, how to execute across borders without rebuilding your workflow from scratch, and what the data from this campaign should inform about the next one.
Cross-border campaigns concentrate every pain point of creator marketing — inconsistent pricing across regions, fragmented creator ecosystems, language and localisation gaps, and no standardised operational layer. Figro was built with this complexity as a primary use case, not an afterthought. Teams expanding from Asia into global markets, or global brands entering Asian markets, see the highest ROI from the platform.
Figro currently covers 10+ markets globally, with creator data spanning TikTok, Instagram, YouTube.
Creator profiles are aggregated from platform data and third-party sources, verified against engagement quality signals, and cross-referenced with rate data from real campaign transactions. Audience authenticity scoring is applied across all indexed profiles to surface inflated follower bases before they reach your shortlist.
Yes. Figro supports multi-client workspace management. Agencies can run separate campaign environments per client while accessing shared creator intelligence and pricing benchmarks across the platform. Contact us for agency plan details.
Trusted by brands expanding worldwide
Turn creator performance into repeatable growth
Figro helps your team turn creator marketing into a repeatable, measurable growth channel — with smarter creator selection, fairer pricing, and clearer performance data.
Plan your campaign